With roots tracing back to 1947, the Bilsar name is synonymous with a rich heritage of high quality shirt manufacturing. BiL’S STUDIO is a product of that heritage. It is a creative collective dedicated to doing one thing, and doing one thing well; making the nest shirts possible. We are committed to delivering the highest quality products that uphold our dedication to craftsmanship and design. The BiL’S STUDIO collection is divided into several capsules, each of which tells a di-erent story, but all of which remain true to the studio aesthetic. Using the ­nest fabrics from around the world (Yarn dyed shirtings from Italy, authentic indigo dyed fabrics from Japan), combined with the latest garment dying and washing techniques, thecollection aims to make products that are ageless and timeless. At BiL’S STUDIO, we see value in the long lineage of inherited knowledge that is passed down through generations of workers. Our shirts are made by skilled artisans who bring all their history and experience to each individual garment we make. We ­rmly believe that quality and design will always be the hallmarks of true style.


At the beginning of 2000s, the white shirt brand Bil's was created. Created by consultant/designer Bülent Erkmen and Bilsar within the framework of "White shirt culture", Bil's has achieved an important success as the world's first white shirt brand. Incorporating a design concept that focuses on the perception of the whole and not the parts, each season with a specified theme, selected fashion designers, artists, industrial designers and architects design their own dream shirt for Bil's.


As Turkey’s first life-style shopping store, Bilstore presents its customers a wide range of products selected from exclusive brands, including clothing, accessories, books, CDs, designer bikes, shoes and bags.


Founded by and named after the world-famous British tennis player Fred Perry, the brand first entered the Turkish market with Bilsar in 2007. Fred Perry's famous laurel logo is one of the world's longest-running, time-challenging emblems and is associated with authenticity, tradition, and integrity. Bilsar has won the “Country Award for Best Breakthrough” with Fred Perry brand achieving quick success in Turkey. Combining street style with sporty elegance, Fred Perry is a brand that integrates originality, history and style.


Dr. Martens, which has become one of the most iconic brands of UK over the last century, has taken its first steps into Turkey with Bilsar in 2016. As its production stated in 1960, Dr. Martens emerged from the production band as a functional shoe, originally developed for the working class. Through the years, many different individuals, musicians, subcultures and communities who break the order have appropriated Dr. Martens and the brand has become the biggest symbol of individual expression and one of the biggest elements shaping the style of the youth culture.
Bilsar 2018